The Venetian Resort Las Vegas Unveils Viva Las Venice A Bold Campaign Celebrating the Resorts History Making Transformation

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And it’s all yours for the taking. It’s not just the best of both worlds; it’s a world of its own. The transformation includes suites, upgrades to gaming and entertainment and innovative chef-led dining concepts. « Viva Las Venice » runs across connected TV, including Hulu and Prime Video, digital, out of home and print. And that includes The Venetian Resort Las Vegas, which debuts a new brand identity as part of its « Viva Las Venice » campaign.
The campaign was created in partnership with Austin-based creative agency Preacher, directed by Italian filmmaker, Marco Prestini, and captured in stills by photographer, Justin Bettman. The campaign pulls from the brand’s deep cultural and architectural ties to Venice – a spirit it has carried since its inception over 25 years ago – while channeling the vibrant energy of Las Vegas. Where old-world grace meets modern glamour, and the enduring beauty of Italy embraces the bold spirit of Sin City. The Venetian Resort also worked with Preacher to create an evolved brand identity, elevating its winged lion and using new typography to introduce a new era.
« CTV allows us to engage our audience with precision, ensuring our messaging resonates with both returning guests and those discovering The Venetian Resort for the first time, » said Marcy Miles, pokies win real money Chief Marketing Officer of The Venetian Resort. The creative process behind « Viva Las Venice » was both intentional and deeply rooted in The Venetian Resort’s brand evolution, building on its 25 years of history and cultural significance. « Viva Las Venice » goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before. The creative process behind « Viva Las Venice » was both intentional and deeply rooted in The Venetian Resort’s brand evolution, building on its 25 years of history and cultural significance. « This campaign is an open invitation to rediscover The Venetian Resort in a whole new way, » said Patrick Nichols, President & CEO of The Venetian Resort. « With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. When the sun sets, The Venetian Resort comes alive with entertainment as bold as the Strip itself.
Whether it’s a romantic getaway, a spa escape, or a high-roller experience, there’s an offer designed just for you. And they’re yours for the vacation-ing, just steps away from two casino floors and five acres of pools. This convergence of timeless elegance and modern indulgence is as enchanting as it is exhilarating.
Tao Beach features the best DJs in Las Vegas under the sun for a dayclub experience that’s second to none. This is the ultimate vacation relaxation. And remember, fortune favors the bold.
This Film, Integrated, and OOH Outdoor media campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 5 media assets. The Venetian Resort Las Vegas is the only place fans can get the full experience of Sphere at The Venetian with concert and hotel packages including preferred seating. The Venetian Resort’s brand-new loyalty program, Venetian Rewards, offers resort-wide earning and redemption for gaming play, including slots and tables, as well as experiential spend, such as dining, entertainment, hotel reservations, and more. « By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape. » « By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary. »
Join Venetian Rewards to earn points on your casino play and just about every other part of your stay. Complimentary table game lessons will have you trying your hand in no time, while thousands of slot machines offer fun-fueled nights inspired by some of your favorite movies. With two casino floors and the largest poker room on the Strip, The Venetian Resort is a haven for Vegas casino aficionados . Indoor rides take you through iconic St. Mark’s Square and past charming shops and cafes, just like Italy. Why settle for a vacation when you can upgrade it? Nothing says « Venice meets Vegas » quite like a newly remodeled suite.
This professional campaign titled ‘Viva Las Venice’ was published in United States in March, 2025. ‘Viva Las Venice’ is about that perfect balance—the resort you know and love, yet filled with surprises at every turn. « With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in.